Sort Feed for Instagram
Sort Feed for Instagram works right on instagram.com: open any profile, search page or collection, click the Sort Feed icon in your toolbar, and every Reel and post is ranked by outlier score — how far it beat that account's usual numbers. The free plan covers the latest 25 posts; Pro sorts entire histories.
Everywhere on Instagram it works
Profiles
Rank every Reel and post an account has published — the fastest competitor teardown there is.
Search & hashtags
Sort search results to see which posts actually earned their reach in a topic.
Collections & saved
Turn your saved-posts pile into a ranked swipe file instead of a graveyard.
Reels & posts separately
Score video and static content on their own baselines, so formats compete fairly.
What the free plan covers on Instagram
The latest 25 posts or one week of a profile — free, forever, no account. That's genuinely enough to answer "is this account worth studying?" in one click. Full-history sorting, custom date ranges and transcript exports are the Pro layer, from $9/month billed yearly. One underrated free workflow: open your own saved-posts collection and sort it — the posts you saved months ago reorder into a ranked idea file in seconds, and the export button turns that ranking into a spreadsheet you can annotate.
Three Instagram research workflows
Find the breakout, not the biggest account
A 40K-follower account whose reel pulled 2.1M views tells you more than a celebrity's average post. Outlier score surfaces exactly those posts — content that beat its own account's baseline by 3× or more is a topic signal, not luck.
Build a hook bank from winners
Download the top 20 outliers in your niche, transcribe them on Pro, and you have a text file of opening lines that provably stopped thumbs. Study the first 3 seconds; that's where the pattern lives.
Export before the algorithm moves on
Send the ranked list to Google Sheets or CSV with views, likes, comments and timestamps attached. Instagram trends rotate in weeks — a dated export is your record of what worked when.
New to the extension? Start with the install guide or the help center — sorting your first profile takes about a minute.
Rank your niche's Instagram today
Free for the latest 25 posts of any profile. Pro unlocks full-history sorting and transcripts from $9/month.